Together Strong
Cavernoma Society — Brand Identity & Campaign Toolkit
The Cavernoma Society is a UK charity supporting people affected by cavernoma and their families. I led the creative direction for a new brand identity and campaign toolkit designed to amplify awareness, strengthen community connection and support fundraising.
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Design Director
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Brand identity · Campaign toolkit · Visual language
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2024
The brief
The charity needed a clearer, more confident visual identity to help raise awareness of a rare neurological condition, while supporting community engagement and fundraising activity. The work needed to feel human and hopeful — without trivialising a serious subject.
The thinking — Together Strong
At the heart of the project is the idea of Together Strong — reflecting the collective resilience of the Cavernoma community. The identity was designed to feel inclusive and supportive, giving the charity a more visible voice while creating space for personal stories and shared experience.
Outcome
The new identity provided the Cavernoma Society with a flexible toolkit for campaigns, events and digital communications. Early use of the system helped energise Raspberry Day and gave the charity a clearer, more distinctive presence across fundraising and awareness activity.